Cool colors include green, blue and purple are often more soft than warm colors. They are colors of night, water and are usually calming, relaxing, and somewhat reserved.
Blue (primary color)
Blue is the only primarily color within the cool spectrum, which means the other colors are created by combining blue with other warm colors i.e blue + yellow = green and blue + red = purple. Use cool colors in your designs to give a sense of professionalism or calmness.
Blue is often associated with sadness in the English language. Blue is also used extensively used to represent calmness and responsibility. Light blues can be refreshing, friendly and gives young feeling to design. Dark blues are more strong and reliable. Blue sometimes is also associated with peace and has spiritual and religious connotations in many
Green is a very down-to-earth color. It can represent new beginnings and growth. It also signifies renewal and abundance. Alternatively, green can also represent envy or jealousy and lack of experience.
In design, green can have a balancing and harpooning effect and is very stable. It can be used designs related to wealth, stability, renewal and nature. Brighter greens are more energizing and vibrant which gives a fresh look to design, while olive greens are more representative of the natural world. Darker greens are most stable and representative of affluence.
Purple (secondary color)
Purple is associated with royalty. It is a fusion of red and blue and takes on some attributes of both. It’s associated with creativity and imagination. In Thailand, Purple is color of mourning for widows. Dark purples are traditionally associated with royalty and wealth. while lighter purples like lavender are associated with romance. In design, dark purples can give a sense of wealth and luxury while light purples are softer and are associated with spring and romance. Brighter purples more reddish gives both rich and energetic look.
I hope you enjoyed learning about cool color. In the next part, we will learn about Neutral colors.